Why Your Ads Are Getting Ignored (and How to Break the Scroll Fatigue)
Here's the brutal truth: 65% of digital ads are never even seen (they either never load inside the viewport or are ignored).
You don't have a lack of effort-you're fighting digital numbness.
The Problem: Scroll Fatigue & Digital Numbness
In today's digital landscape, we're all suffering from attention overload. The average person is exposed to thousands of ads each day, and most are forgotten moments later.
Feed-based ads, banners, and sponsored content all blend into the endless scroll. The brain's default filter kicks in: "seen it already, skip past."
Your customers aren't ignoring you because they don't care. They're ignoring you because they're numb. You're not the problem-the format is.
Why Traditional Digital Ads Fail
- They blend in - Your ad looks just like the 1,000 other ads people saw that day.
- They're easy to skip - One swipe, one scroll, one "x"-poof, gone.
- They lack physical presence - On a screen, ads feel unreal; in the real world, they command presence.
- Your competition escalates - Everyone is chasing lower CPMs, leading to more clutter, more noise, and ever-shriveling visibility.
The Science of Attention: What the Brain Really Notices
Your brain has a built-in filter-the Reticular Activating System (RAS). To break through that filter, your message must be obvious, unexpected, or out-of-place.
That's why real-world, high-impact media works: it forces attention. You can't easily scroll past a billboard when you're driving. You can't mute a truck with a digital screen.
The Proof Is in the Numbers
- OOH ads outperform other media in recall and deliver the lowest CPM.
- DOOH (digital out-of-home) surpasses mobile in recall (47% vs 35%).
- 76% of people say DOOH triggered them to take action.
- Combining OOH with digital boosts ad effectiveness by 31%.
- 93% of consumers who respond to DOOH directional ads make a purchase.
The Reno / Sparks Advantage - And the Opportunity You're Missing
You don't just want to get noticed-you want to get noticed where your customers live, drive, and congregate.
Reno/Sparks is undergoing massive growth with projects like the Reno Experience District, Oddie District, Kiley Ranch, and the $1B Grand Sierra Resort expansion. More roads, more traffic, more eyeballs = bigger opportunities for your brand.
Anecdote: How a Local Roof Company Broke Through the Noise
A Reno roofing company used a mobile billboard campaign along McCarran Blvd and Virginia Street. Their website traffic jumped 82%, calls doubled, and cost per lead dropped 35% compared to Facebook ads.
How to Break the Scroll Fatigue (Your Tactical Playbook)
- Map your zones - Service areas, busy roads, and new developments.
- Use mobile billboards strategically - routes, parked displays, event tie-ins.
- Go bold with creative - big fonts, high contrast, local cues.
- Layer digital amplification - retargeting, Google Display, geofencing.
- Track & measure - unique phone numbers, landing pages, surveys.
The AIM Advantage: Why This Works for Your Construction Business
- Not competing for scraps-you own visibility.
- Builds hyper-local trust.
- Reaches people in unfiltered, distraction-free settings.
- Builds top-of-mind awareness for home services.
