Real. Seen. Human.
"The truth is rarely loud - but it's impossible to ignore when it moves." (AIM Aphorism)
Did You Know: Reno & Sparks Edition
Did you know that the average person in Reno spends over 6 hours a day behind screens - but less than 7 seconds noticing a billboard while driving under the iconic Reno Arch? Mobile LED vehicles are remembered 15x more than static billboards because motion commands attention and presence builds trust. AIM was built to restore trust in advertising - to remind people that behind every business is a story worth seeing.The Story of Motion and Meaning
We remember the night our first AIM truck rolled through Downtown Reno.It wasn't just a test drive - it was a rebirth.
Years of trial. Nights of doubt. Days where the bank balance mocked the dream.
People said it couldn't be done - that building mobile LED screens on compact cars was impossible. That others had burned hundreds of thousands trying.
But when has Reno ever played it safe?
We built it anyway.
Four glowing screens - one 72" in the back, three 37" across the top - strapped to a Kia Soul that had more grit than glamour.
When the engine hummed under the Reno Arch, our mission wasn't to sell ads.
It was to tell stories.
To make sure that the next time someone said, "Business isn't personal," we could answer -
"It is when it drives through your city."
That night, a man walking near the shelters stopped and stared at the glowing truck. He wasn't looking at the brand - he was looking at the light.
He nodded. Quiet. Human. Seen.
And in that moment, AIM wasn't just a company.It was a reminder: You can't scroll past presence.
You can't skip real.
What 'Real. Seen. Human.' Means From AIM's Point of View
Real: We show up physically - in streets, neighborhoods, and community events. Not just in data dashboards or digital feeds.
Seen: Visibility that matters. We drive impact, not impressions. We put your story in motion where it's impossible to ignore.
Human: means connection. Every business is built by people, for people. AIM makes that truth visible again - one route, one light, one story at a time.
Up-To-Date Local Plans
- Reno's "First Friday" Art Walk Expansion: AIM vehicles turn these nights into canvases for businesses that want to stand beside creativity - not compete with it. ➜ Visit Reno Arts Events- Sparks Marina 2026 Summer Concert Series: Thousands gather at sunset - your message lighting the boardwalk brings human connection in motion. ➜ Check Sparks Events Calendar
- Reno Tech Corridor Growth: With tech giants expanding in the Tahoe-Reno Industrial Center, AIM routes deliver your brand where innovation drives daily. ➜ Learn More
Self-Assessment: The Reflection of Presence
- What's the last time your brand truly showed up in someone's life offline?
- What problem has invisibility created for your business?
- What's the cost of staying unseen when others are driving through your customer's streets every day?
- What would it feel like if people pointed at your brand and said, 'I see you everywhere'?
- What would change if you decided today to be Real. Seen. Human.?
What the Experts Would Do
Alex Hormozi: 'Attention is the new oil - but most of you are drilling in the wrong place.' Stop fighting online ad clutter. Treat AIM routes like acquisition systems with measurable ROI and dominate Reno's high-traffic data zones.Sabri Suby: 'You don't get attention - you earn it by being different.' Film your story as it happens. Show your truck pulling up to the Reno Arch - real emotion becomes your hook.
The Rock Bottom Story: When Light Broke Through
There was a time we almost quit. Debt stacked. Projects delayed. One of us stood in a cold Sparks garage surrounded by paint cans and silence. The Kia Soul sat like a monument to 'almost.' But then came a reminder - his son's drawing: 'Daddy's Light Truck.' A prayer followed: 'God, if this is meant to shine, show me.' The next morning, the truck drove under the Reno Arch - LED screens glowing. People didn't just see an ad - they saw a story, themselves, and light reborn. That's when AIM became more than a business - it became a movement of light.Framework / Strategy Story
Lesson #1 - Presence Beats Exposure: Show up where your audience lives - markets, intersections, events. Presence builds recognition no algorithm can replace.Lesson #2 - Human Connection Drives Growth: People buy from those they trust. When your story moves through the streets, they feel it.
5 Questions to Ask Yourself
- Where in Reno/Sparks does your business need to physically show up this month?- What invisible habits are costing your business visibility?
- What does your brand feel like to your community - human, or hollow?
- If every AIM truck was a mirror, what would your reflection show?
- What bold move could you make this week to become impossible to miss?
👉 Book a strategy session: https://calendly.com/elisantos-aim/30min
Closing Line
We're not just Ads In Motion.
We are light in motion.
We are stories in motion.
We are people - Real. Seen. Human.
