Faith & Grit: The Spark Behind Ads In Motion

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Faith & Grit: The Spark Behind Ads In Motion

The garage was silent except for the hum of circuits. Orange sparks jumped from a metal frame as Phillip wiped sweat from his brow. Six years earlier, God had told him to build something that didn't exist - a moving light, a new way to connect people to the businesses that serve them.

Everyone said it couldn't be done. Yet here he was, night after night, welding faith into metal.
When Eli stepped into the story in 2024 - tired, searching for purpose, ready for a dream bigger than himself - he saw in Phillip's unfinished vision a reflection of his own.

And when that orange-and-blue Kia Soul finally rolled under the Reno Arch in February 2025, lights dancing across wet pavement, both men stood still. It wasn't just a vehicle. It was proof that obedience + grit = miracle.
That same conviction now fuels every campaign AIM runs - because we're not here to sell impressions. We're here to earn attention through presence, creativity, and trust. CPM: The Ad Cost Quietly Making or Breaking Your Marketing in Reno
Why CPM Matters More Than You Think

CPM is ad real estate.

Low CPM = a prime I-80 billboard at yard-sale prices.
High CPM = Lake Tahoe rent for a flickering neon sign.

But don't chase cheap. Chase profitable CPM - where every $1 spent moves you closer to a customer.

Typical CPM Benchmarks (Reno-Sized Markets)

| Platform | Sweet Spot | Red Flag |
|-----------|------------|----------|
| Facebook / Instagram | $5 - $15 | $30 + |
| TikTok | $3 - $10 | > $15 |
| YouTube | $4 - $12 | > $20 |
| Google Display | $2 - $8 | > $15 |
| LinkedIn | $20 - $50 | > $70 |

Where AIM Flips the Script

✅ $2 - $4 CPM - often lower than social media.
✅ 50k - 70k daily impressions just by driving Reno/Sparks' busiest routes.
✅ Geo-dominance - we follow the crowds - UNR games, Midtown lunch, Downtown events.
✅ Zero waste - ads don't vanish in a feed; they own the street.

5 Questions to Ask Yourself (NEPQ Framework)

1. Situation - Where are your ads showing now? What's truly working?
2. Problem - Why aren't leads converting? Visibility? Trust? Recall?
3. Implication - If nothing changes 6-12 months from now, what's at stake - crew jobs, cash flow, market share?
4. Payoff - If your brand became unmissable, what would that mean - peace of mind? Higher quality clients? More time with family?
5. Solution - Force presence, not permission: pair mobile billboards + digital retargeting so every physical impression echoes online.

What the Experts Would Do

Alex Hormozi - Make the Offer Irresistible
He'd say your ad isn't the product - your offer is. For contractors: "Book your roof by Oct 31 → get $500 off or we don't charge final 10% until you're thrilled."

Sabri Suby - Enter the Customer's Nightmare
Speak their fear: "Tired of ads no one sees?" "Frustrated paying for clicks that don't call?" Mirror their pain so they lean in, then show a visual solution they can feel.

Local Momentum: Reno Stories to Ride

Grand Sierra Resort's $1 Billion Expansion → more tourism = more eyeballs (SFGate)
Reno Startup Week 2025 → entrepreneurs + investors flood downtown (Nevada Appeal)
Biggest Business Expo & Career Fair → 500 local brands (This is Reno)

The Bottom Line

CPM isn't just a metric. It's a mirror of your message.
If you can stop someone on Virginia Street in three seconds, you've already won.
You're not buying impressions - you're buying attention.
Next Step: Compare your current CPM to AIM's $2 - $4 range.

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